Our Mission
Our mission is to educate, inspire and help younger generations realize their full potential, so to not only make a difference for their generation but so they too can make a difference for future generations.
We will accomplish this by using music, new media & social networking to organize, assist & promote charitable events that provide avenues to cultivate music & the arts.
Executive Profiles
Mel Tajon, Chief Executive Officer
Mel Tajon holds a Bachelors Degree in Business Administration from Cal Poly Pomona with a special emphasis on E-Business.
As a side project in early 2003, Mel started and grew an online community called JustBBall.com to over 12,000 members before selling the properties to Sports Two, LLC.
Since then, Mel has been working as Product Designer for Pringo, Inc, an enterprise portal and social networking development platform who’s clients include Yokohama Tires, Eidos Interactive, eHarmony, and Comcast.
With the combination of e-Business theory from Cal Poly Pomona, community management experience from JustBBall and social product design from Pringo, Mel developed a strong passion for — and very well-rounded understanding of — the social web phenomenon.
Mel’s passion lies in using the internet to harness the collective power of the crowds.
In the summer of 2009, Mel contributed as Executive Producer for the first Featured Acoustic Playlist, which brought together some of the nation’s most popular YouTube personalities to the city of San Diego to musically inspire the minds of the youth. Mel looks forward to growing more charitable events like The Featured Acoustic Playlist.
As acting Chief Executive Officer, Mel directs and maintains the integrity and vision of BTVfam as it continues to grow.
Dr. John Orara, Chief Financial Officer
Dr. John Orara received his Ph.d in particle physics at the age of 22. He joined BTVfam in the summer of 2009 prior to the formal establishment of the organization.
Aside from working fulltime in research he dedicates himself to working with non-profit organizations helping to raise funds and awareness for various causes. John is a certified volunteer fire fighter for the San Diego Fire Department dedicating a minimum of 15 hours a week. He has subsequently served in a myriad of managerial positions, including director, vice president and executive vice president of marketing and advertising companies.
As BTVfams current Chief Financial Officer, John manages the organizations finances, works closely with the committee, and oversees the financial governance required of a non-profit organization.
Additionally, John is an active member of Project Green, where he has served a variety of roles including, Director of research in alternative clean energy.
Alex Carlin, Chief Operations Officer
Alexander Carlin joined BTVfam in March of 2009. He brings with him over 5 years of operations, management and leadership experience, previously holding high level positions including Lead Operations Manager, Lead Inventory Control Manager and Training Manager in many prominent business companies. Currently he is in the process of obtaining his Associates Degree in Computer Science and B.S. in Information Technology with a minor in Business Administration.
As the recently elected Chief Operations Officer for BTVfam, Alex is responsible for monitoring the daily operations of the organization and operations management; developing, designing, operating and improving the methods in which BTVfam implements its mission statement and goals, to best serve the general public and all other charities and organization it comes in contact with.
With all his accomplishments to date, and still being only 23 years old, Alex has never taken for granted any opportunity presented to him to grow, learn and lead. Believing strongly in always giving 110% in anything you do, no matter how long or short your involvement is, he hopes to help BTVfam achieve and realize all their goals.